2010
brings a new decade and with it a new name, Popular Publicity. With an
eye toward a wider variety of projects and media, after seven years as Penetration, Inc., it felt right. So, after a quick trip to City Hall for a shiny new D.B.A. license, I made the switch.
While
many, mostly longtime clients and friends, will miss the edge and punch
of "Penetration, Inc.," I hope those who had more of a clutch-the-pearls
reaction to the name will now sit down, have a glass of water, close the fan and consider Popular Publicity for their media needs.
However, Penetration, Inc. has not exactly left the buiding. It shall remain, lurking in the background, reserved for, shall we say, friskier projects that might frighten the horses should we trot them down main(stream) street.
Popular Publicity covers the spectrum of pop media, from music to fashion, from major newspapers to tastemaker blogs to television, with an emphasis on placing mainstream projects in the LGBT marketplace and LGBT projects in mainstream media.
While in the past the focus has been on mostly music-oriented projects (albums, events, tours), 2010 brings expanded horizons, as Popular Publicity will include film, book, fashion and travel publicity with a continued focus on LGBT media and market consulting.
Happy New Year! (Doesn't 2010 have a nice ring to it?)
Matt Alber and OUT Senior Editor, Jason Lamphier at the OUT100 reception last Wednesday (12/9) at the Rivington Hotel, where Matt performed songs from his “Hide Nothing” album, including “End Of The World,” the Mad Men-styled video for which features the most romantic gay kiss ever.
And, tis the season: Download Matt's holiday song, a hauntingly beautiful cover “Star Of Wonder” originally by quirky sister trio, The Roches. All proceeds from the iTunes sales of the song benefit LA Youth Network (LAYN) an organization that takes in homeless L.A. youth, many of whom are gay and lesbian teens, Listen/download here. More about "Star Of Wonder" here.
The Cliks electrified a standing room only crowd with a jaw-dropping encore at the Brooklyn Knitting Factory show last Friday (12/11): a rock cover of Lady Gaga's “Bad Romace.” See the private home video of the acoustic version above. Hot!
Opening for The Cliks were new Silver Label/Tommy Boy labelmates, Hunter Valentine. (Left: The Clik's Lucas Silveira with Hunter Valentine's Kiyomi McCloskey.)
Holiday Single "Star Of Wonder" on “Bones” (Fox, Thurs. Dec 10)
Alber Sole Performer at OUT100 Event
While the conservative media may have been clutching their collective pearls–and gay America rolled it’s eyes–over Adam Lambert’s “shocking” gay kiss on the American Music Awards, redemption is only a YouTube click away. Like the difference between porn and romance, it’s all about context. In his “Mad Men”-styled “End Of The World” video, white knight of gay pop, singer Matt Alber, presents a gay kiss even Good Morning America could love. No smeared make-up, no posing, just two crisply suited men, one dipping the other to gently plant one of the most romantic video kisses. Ever. From his debut solo album, "Hide Nothing." More: Matt Alber Chats About The Making Of His Swoony "End Of The World" Video
Good Bones This Thursday's episode (12/10) of Fox TV's hit show "Bones" featured Matt Alber's Christmas single, "Star Of Wonder." The hauntingly beautiful cover “Star Of Wonder” originally by quirky sister trio, The Roches. All proceeds from the sale of the song exclusively on iTunes benefit LA Youth Network (LAYN) an organization that takes in homeless L.A. youth, many of whom are gay and lesbian teens, Listen/download here. More about "Star Of Wonder" here.
So They Think He Can Sing! Alber has also found a fan in Nigel Lythgoe, executive producer of another hit Fox show, "So You Think You Can Dance." Though he was thisclose to confirming that Alber's beautiful "End Of The World" ballad would be featured this week in it's own dance number in one of the show's final dance competitions, it alas didn't make the cut. But, hey, it was great to be considered.
OUT Magazine's Chosen Star Matt Alber was chosen performer for this year's OUT100 cocktail reception, held this Wednesday (12/9) at the hot Rivington Hotel on Manhattan's Lower East Side. Read what OUT had to say about Alber, who is featured in the magazine's annual OUT100 issue. > More: Swoony Crooner Matt Alber Geeks OUT in Magazine's 100 Issue
175 Radio stations: Alber's "Hide Nothing" Album Best of the Year Matt Alber's "Hide Nothing" one of only eight albums chose for the "Audiofile" annual "Best Of The Year" episode on radio show, This Way Out, which will be heard on over 175 stations worldwide, during the week of December 21th, 2009.
"End Of The World": "Outstanding Video" OutMusic Award Nomination Matt Alber video “End Of The World” won “Outstanding Video” at this year OutMusic Awards. The awards were presented by comedienne Kate Clinton and actor Rodney Chester ("Noah's Ark") last Tuesday (12/8) at East Village nightclub, Webster Hall.
The Cliks Lucas Silveira is here to introduce his band's stellar new members (Brian Viglione of Dresden Dolls and Tobi Parks), hypes their upcoming December shows and invites you to join him on MTV's Subterranean this Sunday. Read–and rock–on!
