Donna D'Cruz/Various | Rasa Exotica III & Rasa Mello III
Rasa Music | October 31, 2006
The press campaign's focus was entrepreneur, model and a jet-set DJ in her own right (Dolce & Gabbana, Diane Von Furstenberg, Colin Cowie, Denise Rich and Diddy are fans), Donna D'Cruz and her mixed CDs, "Rasa Exotica III" (a clubby mix of global tracks) and "Rasa Mello III" (a soft and sophisticated chill-out mix), which together served as a great introductionÑa portalÑto the world of Rasa Music, the New York City-based record label and lifestyle brand. (For those unfamiliar, think of Rasa Music as the US equivalent to the Buddha Bar or Hotel Costes brands of CDs, but with a true, visionary, spiritual core.) Photos/blurbs appeared internationally in a slew of publications, including V, IDJ (UK), Only For DJ (France), & Magazine (US), OUT, psychopedia.com, Notion (UK), Tatler, Ocean Drive, Cool Hunter, Time Out NY, RWD (UK), Desain (Scandinavia), Instinct + Donna was featured (photo shoot/full page) as one of PAPER Magazine's 2006 "Beautiful People" issue.