"The American Nurse" by Caroline Jones (Welcome Books) on the PBS Newshour.
Note: Popular Publicity was formerly known as Penetration, Inc.
I like him. He is an honorable person. He is focused. He sees the forest for the trees. – Lena Tabori, Publisher, Welcome Books/Welcome Enterprises
Andy Reynolds did a magnificent job with our very first book. He knew exactly how to “pitch” the volume to all popular LGBTQ media, including online and social media outlets, as well as traditional print media. We received a flood of reviews and announcements, contributing to a documented and significant boost in sales. He is also extremely easy to work with, solution-oriented, and handles changes in strategy with unique and creative flexibility. – Bill Cohen, Publisher & Editor-in-Chief, Harrington Park Press (distributed by Columbia University Press)
As a first-time author working via an independent LGBT publisher, Andy got me coverage and reviews of my book that I could’ve never gotten on my own, including my very first cover! I’m looking to work with a larger publisher for my next project and I know that the amount of major press that I was able to land with Popular Publicity for my first book will legitimize me and help me move to the next level. – Rob Smith, Author, “Closets, Combat & Coming Out” (Blue Beacon Books of RCE, 2014)
We hope for this to be the beginning of a long term relationship with Andy. When we purchased MGA in February we did so with some grand ideas and exciting plans, one of which was to get MGA the exposure it deserved. Andy has taken our vision and put it to action, and we are very grateful. We are also excited for you (referring to Miss Gay Arizona 2015) as I believe this is the most press for one contestant and one city to date! Thank you for all you have done to help us advance Miss Gay America! – Michael Dutzer and Rob Mansman, owners of Miss Gay America on their Facebook page, June 2016
“Andy, I am truly overwhelmed with all the publicity and support! There are truly no words to express how grateful I am to you for all your hard work! Thank you so much! Everyone back home is going crazy over all this press! ” – Nevaeh McKenzie, Miss Gay Arizona America 2016 on the publicity for the Miss Gay Arizona America pageant, June 26, 2016.
Hi Everyone! I wanted to take this time out of Miss Gay Arizona preps to commend Michael Dutzer and Rob Mansman and their efforts to drive Miss Gay America into a new and exciting direction! Both Neveah (Miss Gay Arizona America 2015) and I have been working closely with the MGA Publicist, Andy Reynolds on getting coverage throughout the State of Arizona. To date, we have been featured in our largest online newspaper, one of Phoenix’s largest new stations and several other medium size publications. If you all haven’t yet utilized Andy, I encourage you to do so! – Daniel Eckstrom, Promoter, Miss Gay Arizona on the Miss Gay America Promoters Facebook Group page, June 2016
When it come to publicity companies, Penetration Inc leads the charge. They rock at getting the information out and making sure everyone knows what's happening with your project. That's what being an efficient publicity company is all about. – Ultra Naté (Artist/Producer/DJ)
Andy coordinated a very successful book tour to six hospitals across the U.S. Lisa Frank, He tenaciously pitched, sought press opportunities and followed-up from six months prior to the book’s release to eight months post-release, ultimately securing a combined publicity reach of nearly 103 million (circulation + impressions). – Lisa Frank, producer, “The American Nurse Project”
I found Andy to be dedicated, creative and persistent in his efforts to secure press on Gay In America. To this day, nearly two years later, he continues to seek press opportunities for the book. – Scott Pasfield, photographer and creator, "Gay In America"
Andy consistently—and enthusiastically—delivers press results for Tommy Boy on a variety of projects. Andy's always thinking out-of-the-box, taking our projects to editors most publicists would be too shy to approach. His press materials are the best written and the best looking we've ever seen. He does what all publicists should, but don't do—finds angles or creates them—in order to land the stories and features. – Rosie Lopez, President, Tommy Boy Entertainment
Andy, you are one of the best in this industry. – Daniel Paquette, Fab Magazine, Toronto
Andy Reynolds has done an excellent job with presenting my current work to the LGBT community. Be it the recent release of “District Line,” or his ongoing involvement with BLOWOFF, Andy treats both artist and journalist with class and respect. Andy also pays close attention to detail and context, which serves both sides well. I highly recommend Andy, and Popular Publicity – Bob Mould (Artist)
I have to give someone props today. If you're an artist or a label in need of a campaign in the states look no further than Andy Reynolds. He's the best damn PR man in this buisness here's the page he did for us: http://www.popularpublicity.com/the-opiates.html – Billie Ray Martin of The Opiates (Artist)
Really like the way you do your business. After working within the industry since about '90 you have a refreshing approach to PR. Nice work. – Paul Byrne, Editor, testpressing.org
Working with Andy was always a memorable, pleasurable and successful experience. The knowledge of his target market and his execution, contributed to the success of the projects we shared and the growth of his company. – Tony Monte, Independent Music Promotions
Andy – you have really done a great job, and may I just say again you’re my favorite publicist I’ve worked with this year! – Jenny Lizak, Publicist, Metro/Smart Bar, Chicago
Andy Reynolds is a great p.r. guy. His motto is "push lightly," something I, as an editor and freelance journalist, really appreciate. It also gets him results — something some of the other, pushier flaks would do well to take into account! – Steve Weinstein, Editor-in-Chief of EdgeOnTheNet.com (world's largest network of LGBT news and entertainment) and noiZe (the national music and party magazine). He is also the author of "The Q Guide to Fire Island" (Alyson 2008).
This was a tremendously successful event!! The radio interview was wonderful and we sold 43 books. So pleased you brought us together in this. – Karen West, Book Passage, San Francisco (regarding an event for The American Nurse.)
Andy Reynolds made me gaymous! – Cazwell
In a very short period of time Popular Publicity generated more press and publicity for me than any effort made on my behalf in my 20+ year career. As a result I have seen a greater influx of business and potential business come my way, which in the end, was the desired result. And on top of all that Andy is the consummate professional, easy to work with and seemed to have an endless supply of clever ways to create media interest in me. – Mark Picchiotti, DJ/Producer, Chicago
It was a pleasure working with you on this campaign, and I'm really impressed with what you were able to secure. Especially with the local outlets around the tour, you brought a whole lot to the table, and I think the release really benefitted because of your outreach. I'll absolutely keep you in mind for upcoming releases, and am really grateful that you were willing to work this one. – Stephen Bolles, Media Director, !K7 Records, k7.com
Andy is that rare PR professional who embodies helpfulness but rejects the histrionics. I always welcome his pitches or tips, because they're well-informed: relevant to my body of work, and cognizant of lead times. – David Sokol, former freelance writer and regular contributor to nycgo.com