Above: Cazwell - "Get Into It" CD, select clips. More clips, bottom of Cazwell page.
Note: Popular Publicity was formerly known as Penetration, Inc.
It was a pleasure working with you on this campaign, and I'm really impressed with what you were able to secure. Especially with the local outlets around the tour, you brought a whole lot to the table, and I think the release really benefitted because of your outreach. I'll absolutely keep you in mind for upcoming releases, and am really grateful that you were willing to work this one. – Stephen Bolles, Media Director, !K7 Records, k7.com
I have to give someone props today. If you're an artist or a label in need of a campaign in the states look no further than Andy Reynolds. He's the best damn PR man in this buisness here's the page he did for us: http://www.popularpublicity.com/the-opiates.html – Billie Ray Martin of The Opiates (Artist)
Really like the way you do your business. After working within the industry since about '90 you have a refreshing approach to PR. Nice work. – Paul Byrne, Editor, testpressing.org
Andy is that rare PR professional who embodies helpfulness but rejects the histrionics. I always welcome his pitches or tips, because they're well-informed: relevant to my body of work, and cognizant of lead times.
– David Sokol, freelance writer and regular contributor to nycgo.com
Andy Reynolds is a great p.r. guy. His motto is "push lightly," something I, as an editor and freelance journalist, really appreciate. It also gets him results — something some of the other, pushier flaks would do well to take into account! – Steve Weinstein, Editor-in-Chief of EdgeOnTheNet.com (world's largest network of LGBT news and entertainment) and noiZe (the national music and party magazine). He is also the author of "The Q Guide to Fire Island" (Alyson 2008).
Andy Reynolds made me gaymous! – Cazwell
In a very short period of time Penetration Inc. generated more press and publicity for me than any effort made on my behalf in my 20+ year career. As a result I have seen a greater influx of business and potential business come my way, which in the end, was the desired result. And on top of all that Andy is the consummate professional, easy to work with and seemed to have an endless supply of clever ways to create media interest in me. – Mark Picchiotti, DJ/Producer, Chicago
Andy – you have really done a great job, and may I just say again you’re my favorite publicist I’ve worked with this year! – Jenny Lizak, Publicist, Metro/Smart Bar, Chicago (RE: campaign for the launch of the BLOWOFF event at Metro.)
Penetration, Inc. consistently—and enthusiastically—delivers press results for Tommy Boy on a variety of projects. Andy's always thinking out-of-the-box, taking our projects to editors most publicists would be too shy to approach. His press materials are the best written and the best looking we've ever seen. He does what all publicists should, but don't do—finds angles or creates them—in order to land the stories and features. — Rosie Lopez, Head of Marketing & International, Tommy Boy Entertainment
Andy has exposed me to the world! He's gotten me spread out on more coffee tables than I can mention! Thanks Andy! – Colton Ford (Artist)
Andy Reynolds has done an excellent job with presenting my current work to the LGBT community. Be it the recent release of “District Line,” or his ongoing involvement with BLOWOFF, Andy treats both artist and journalist with class and respect. Andy also pays close attention to detail and context, which serves both sides well. I highly recommend Andy, and Penetration Inc. – Bob Mould (Artist)
Although I know that we are not his only clients, Andy Reynolds makes us feel like there is no other. His dedication and belief in our project is as great as our own. To work with some one else would mean we were getting an inferior product. – The Ones (Artist)
When it come to publicity companies, Penetration Inc leads the charge. They rock at getting the information out and making sure everyone knows what's happening with your project. That's what being an efficient publicity company is all about. – Ultra Naté (Artist)
Your project becomes his project and he is willing to do whatever it takes to make things happen. — Andrea Sutherland, Business Liaison, DJP Muzik (DJ Pierre)
I found Andy to be an excellent publicist. He was able to deliver exposure for the label in a wide range of magazines and internet sites in the U.S., Canada and Europe. His performance was professional, timely and effective. — Jennifer Mitchell, VP Casablanca Media Acquisitions/Casablanca Trax
You're simply the best PR for dance music in NYC!!!! – Julien Guichard, Tetu Magazine, Paris
He understands the underground, dance music and how to present it so that it is understood and properly appreciated. At the end of the day, he's clearly in it for the love of the music. He's a part of the West End family and we continue to work with him. — Kevin Hedge (aka Blaze), President, West End Records
Andy has three of the best qualities you can find in a press rep: creativity, great instincts about pop culture, and relentless energy. I'd hire him again in a second. — Jana Herzen, CEO, Motéma Music
Andy, you are one of the best in this industry. – Daniel Paquette, Fab Magazine, Toronto
Great answers and great questions Andy! Thank you for finding angles, we can't ask for more from a publictst! (Regarding a Q&A press release for the band Plushgun.) — Rosie Lopez, Head of Marketing & International, Tommy Boy Entertainment