Domestic Entertainment and Lifestyle Media
From top metropolitan newspapers, weeklies, style/fashion glossies, to music magazines–from print to web–Popular Publicity will get it (your CD, book, service, product, event or tour) in there. Television (network, cable, syndicated) campaigns available for the appropriate project.
International GLBT Media (US, Canada, UK, EU, Australia)
The Gay, Lesbian, Bisexual and Transgender (GLBT) community–with an estimated buying power likely to top $759 billion in the U.S. alone in 2009–is a demographic that can't and won't be ignored. Leveraging years of experience and long-standing media relationships, Popular Publicity can help your artist, project, product or service capture the attention of GLBT consumers through servicing a wide-range of media and options. Click here for more.
International Electronic and Dance Music Media (US, Canada, UK, EU)
In the electronic/dance music industry for over 20 years as a buyer, trade editor, product and label manager and publicist, Andy Reynolds brings to his Popular Publicity a killer international database powered by editorial relationships in which go back over a dozen years. Past Popular Publicity clients/projects are listed to the right, but include the world's #1 DJ, Bob Sinclar, dance diva Ultra Naté, Icelandic art/electro band GusGus, the UK's beloved Swing Out Sister and the labels Tommy Boy, West End, King Street Sounds, Irma (Italy) and Defected (UK). (I'm also a DJ and just ended the disco/electronic Penetration radio show after four and a half years on the very cool NYC-based, EastVillageRadio.com.)
A Quiet Word About Lead-Time
If you want big press you need big lead time. Magazines want their story about you to run the same month your CD or product enters the marketplace. Top tier monthly glossy fashion/music/lifestyle magazines (Vogue, Details, Vanity Fair, Vibe, etc.) usually require a minimum of six (6) months lead time. Monthly music magazines usually want a bare minimum of a three (3) month lead. Weekly publications can usually get by with a month to, in some cases, as little as two weeks lead time. There is no way around lead time, unless by some stroke of luck, the planets have aligned and, your project is suddenly making a helluva lot of real, legit noise. However, in most cases, what appears to be a project "blowing up" is really the cumulative effort of a team of (publicity/promotion/marketing) people who have successfully executed a well-timed, highly coordinated campaign.