Popular Publicity

I found Andy to be dedicated, creative and persistent in his efforts to secure press on “Gay In America” (Welcome Books/Random House). To this day, nearly two years later, he continues to seek press opportunities for the book.

Andy consistently—and enthusiastically—delivers press results for Tommy Boy on a variety of projects. Andy’s always thinking out-of-the-box, taking our projects to editors most publicists would be too shy to approach. His press materials are the best written and the best looking we’ve ever seen. He does what all publicists should, but don’t do—finds angles or creates them—in order to land the stories and features.

In a very short period of time Popular Publicity generated more press and publicity for me than any effort made on my behalf in my 20+ year career.   As a result I have seen a greater influx of business and potential business come my way, which in the end, was the desired result.  And on top of all that Andy is the consummate professional, easy to work with and seemed to have an endless supply of clever ways to create media interest in me.

It was a pleasure working with you on this [Horse Meat Disco] campaign, and I’m really impressed with what you were able to secure.  Especially with the local outlets around the tour, you brought a whole lot to the table, and I think the release really benefitted because of your outreach.  I’ll absolutely keep you in mind for upcoming releases, and am really grateful that you were willing to work this one.

Andy coordinated a very successful book tour to six hospitals across the U.S. He tenaciously pitched, sought press opportunities and followed-up from six months prior to the book’s release to eight months post-release, ultimately securing a combined publicity reach of nearly 103 million (circulation + impressions).